India is a fusion of varied styles which has made the journey of India's rich cultural past memorable. As a part of this journey, "Ridah" brings to you beauty in its rawest form, a celebration of varied elements that brings out the subtleties of the textiles. Here we bring the designs ardently made with elegance by our home-ground craftsmen depicting the versatility of this old Indian craft only to make strong connection with the beauty that lies within a woman. We seek to delight you with apparels that you love - flattering silhouettes , stylish designs at affordable prices, allowing you to shine through. Our fabrics and kurtis will make sure to make your journey with us worthwhile.